Bridging the gap between online and offline, the boutiques aim to bring the vibrant world of Pink Gellac to life through carefully-considered design choices and materials. Glossy details and surfaces hint to the brand’s specialty (gel nail polish), while matte carpet accents add softness and contrast to the space. Colour is the main protagonist, bringing variety and a unique identity to the stores. Each location features a dynamic, custom light installation that gradually changes hue to showcase the brand’s extensive colour collection. Though each store is different, they all share a unifying and identifiable aesthetic. Together with the materials and colour choices, the signature light installations create a memorable in-store brand experience for shoppers.

Our designs for Pink Gellac where features in various Magazine.