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Client Dutch Design Foundation
Status Temporary
Size 8.000 m2
Year 2024
Location Eindhoven / NL
Production DDF
Our role Creative direction, Spatial design, Graphic design
Team Matteo Renna, Stefan Fahrngruber
Photo credits Max Kneefel
MAST has transformed Dutch Design Week’s Ketelhuisplein into an interactive space that connects visitors and pavilions through a pathway of wooden portals adorned with flags. The pathway guides visitors playfully across the square and includes areas for seating and rest. The installation is constructed using repurposed and rented materials.
Installation to connect DDW’s pavilions and services
Ketelhuisplein, the central square of Dutch Design Week, is home to exhibition pavilions, food and drink outlets, and essential services like restrooms, bike rentals, and backstage areas. The Dutch Design Foundation tasked MAST with designing an installation that unifies these elements and provides resting areas for festival visitors.
A pathway with a kinetic effect
The design consists of a series of wooden portals positioned in a line across the square. Each portal is covered by banner strips, in colours ranging from white to red. During the day, the fabric strips move with the wind, creating a playful kinetic effect, while at night the portals are illuminated, transforming it into a glowing guided pathway. Surrounding the installation are wooden seating blocks, providing visitors with spaces to pause and relax amid the festival’s lively energy.
Planet-proof design using repurposed materials
The installation emphasizes MAST’s commitment to planet-proof design by using mostly rented materials. The concrete blocks forming the base of the portals are clad in wood, which features a printed floorplan of the square to assist with wayfinding.
