Youseum is the first social media Museum in the Netherlands, a world of unlimited photo opportunities, a place where visitors can share experiences, play and have fun.
While the Youseum location in Amsterdam is all about beautiful photos for Instagram, our assignment for the location in the Westfield mall in Leidschendam was to design a place for TikTokers.
The design of the so-called “Vibe House” is surreal, a place that does not exist in real life, a place that wants to be a bridge between digital and physical space.
We made the perfect background for the right shot: bold graphics, bright colours, stripes, geometric patterns – a space to wonder that stimulates fantasy and encourages play.
Client / Youseum
Status / Permanent
Size / 150 m2
Year / 2021
Location / Leidschendam (Netherlands)
Production / Kubik
Photo / Alessandro Reginato
Our role / Spatial design, Graphic design
Team / Matteo Renna, Ilaria Pilatte