Born in Amsterdam, Youseum is an immersive art museum dedicated entirely to the self(ie). An offline ‘playground’ for digital natives, Youseum aims to raise awareness about the impact social media has on our daily lives. For its first international location outside of the Netherlands, we designed 15 unique spatial experiences for Stockholm visitors to pose, play and ponder.
Designed to put the visitor at centre stage, each room offers a playful space for exploring and capturing picture-perfect moments. From dreamy mirrored worlds to cool chromatic skate parks, there’s a room for every mood. The main attraction, the Riviera Room, features a large central ‘pool’ filled with colourful foam straws, inviting visitors to take a dip.
Client / Youseum
Status / Permanent
Size / 850 m2
Year / 2022
Location / Stockholm (Sweden)
Production / Kubik
Our role / Art direction, Spatial design, Graphic design
Team / Matteo Renna, Stefan Fahrngruber