Pink Gellac Window Installation

For this special location MAST designed a shop window installation that engages customers and passersby.
A carousel moves the Pink Gellac products from the inside of the store to the outside creating a playful movement of products and colours. To highlight the variety and unicity of the products we have chosen to present them like running sushi on a conveyer belt.
An infinite mirror at the centre of the composition triggers customers to share the moment online. Everything is always in line with the bold and pink identity of Pink Gellac.

Client / Pink Gellac
Status / Permanent
Year / 2023
Location / Amsterdam (NL)

GC / To Build
Shop window installation / Fiction Factory
Photo / Alessandro Reginato

Team / Matteo Renna
Our role / Creative Direction, Spatial design