The central square of Dutch Design Week (DDW) is a colourful installation that brings together sustainability, interaction, and activation on Eindhoven’s Ketelhuisplein square. The design introduces the festival’s thematic storylines to visitors, serving as an information point, meeting space, and bar.
Crate islands for meeting and relaxation
The blue tinted landscape is surrounded by colourful flags that refer to DDW’s storylines. The two seating islands in the corners of the square consist of more than 1.000 blue crates, playfully stacked to create a meandering surface area. Most of the crates serve as seating elements and are covered with panels made from recycled plastic. The outer row of crates is used for bamboo planting and lighting. Together, they create an intimate place to relax and to stimulate conversations and discussions between visitors.
Four portals reference DDW’s storylines
Surrounding the seating islands are four rectangular portals that symbolically guide visitors towards the DDW storylines. These ‘picture frames’ consist of scaffolding covered with printed, PVC-free material. Thanks to the graphic approach, the portals provide a photogenic backdrop for visitors.
The use of recycled and reusable materials is a key principle in the design approach. The crates that make up the seating islands for instance, have been rented and are easily detachable. The carpet is made from recycled material and will be reclaimed by the manufacturer after DDW 2023 ends.
Client / Dutch Design Foundation
Status / Temporary
Size / 8000 m2
Year / 2023
Location / Eindhoven (Netherlands)
Photo / Cinemore
Our role / Art direction, Spatial design, Graphic design
Team / Matteo Renna, Stefan Fahrngruber