“SpaceStar” campaign launch

Golden Goose is an Italian luxury fashion brand based in Milan.

The brief for this project was to develop an adaptation of their projection space in the Milan headquarter. VIP guests are welcomed and guided through a shopping experience with the projection room being the highlight of the tour.

Taking the existing campaign of the new collection “Space” as inspiration, we created an immersive projection show, elevating visitors from a busy cityscape to a calm space they can embrace.

The moment when racing along the skyscrapers and emerging between the clouds in the sky is our absolute highlight of this experience.

Client / Golden Goose
Status / Temporary
Size / 60 m2
Year / 2021
Location / Milan (Italy)

Video production / Shosho
Hardware partner / Zero SRL
Photo / Onko Studio

Team / Stefan Fahrngruber, Matteo Renna
Our role / Art direction